Today was amazing. UVU PRSSA was able to meet with the communication teams of Chick-fil-A and Coca-cola, to learn about corporate PR strategy. The chance to meet and network with communication professionals in billion dollar companies was a once in a life time opportunity.
Here are a few golden nuggets of PR wisdom I learned today. LJ from Chick-fil-A told us to share how you are unique, in a PR job or with our personal brands. If we are not able to share our uniqueness it will be difficult to convey our meaningful brand. Also, emotional connections marketing is very important in building brand loyalty, the more positive emotions felt, the more willing people are to keep using your brand.
At Coca-Cola we met with three managers for social media, brand marketing and corporate communication. A few things learned were as follows: be able to write well, build personal relationships, understand cultural sensitivities and be aware of the news agenda. If you are able to write stories well and understand and relate to people, you can have a great career in PR. One fun thing I learned was the importance of using national "days" (such as national cat day) to our benefit with marketing and PR.
Zach Twitter UVU PRSSA Twitter UVU Website
No comments:
Post a Comment