Public relations is the best profession because it is relationship based. But, relationship building isn't always simple, it can quite difficult if selfishness arises. I am reading a book titled "Leadership and Self-deception." The book talks about building relationships and how it determines our ability to lead and see people as people-- not as objects-- therefore determining our success as PR professionals.
The best way we can build relationships is by seeing people as people; with fears, hopes, dreams and aspirations. People can sense your motives when getting to know them. If a person notices that you are sincere in your questions and motives, a positive relationship can be built. When getting to know someone is a selfish desire, such as a boss getting to know a co-worker so he can know how to use the co-workers talents to his gain, a negative and resentful relationship is built.
Every person loves to be seen as someone of value. As we value people and make them feel that we really care about them we can have a great and rewarding professional experience.
Check out the book "Leadership and Self-deception" to learn about relationship building in greater depth.
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