As you might know, Volkswagen is reeling from an apparent breach of trust by installing software to cheat the emissions systems in several countries, including the United States.
Volkswagen dealers everywhere are afraid their ways of life will be affected by dropping sales of the Volkswagen cars on their lots. Volkswagen has contacted many of their dealerships and have assured they will reimburse the dealers for lost profits, but is that possible? That would require billions of euro's and billions more to repair the thousands of cars created to cheat the system.
I believe Volkswagen is doing almost all they can do to assure dealers and customers alike they will fix the problem. They have done well in firing their CEO and bringing in a more experienced CEO to call the shots with the company, but with Facebook and Twitter being the only platforms offering information and not replying to tweets, Volkswagen has rubbed a lot of customers the wrong way.
With the slow to react on social media scrutiny for their social media tactics, Volkswagen has a lot more to repair than their cars. I think consistent communication forms over all communication platforms would be the best thing they could do right now.
We will see how it will all play out, but Volkswagen should have the money and resources to make it through.
UVU PRSSA
http://prssa.prsa.org/events/Conference/#.Vh2OJ_lViko
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