I am reading the book titled, "Leadership and Self-deception." It has taught me a lot of good lessons that can, and should, be applied to PR work. As PR professionals, we are supposed to build relationships and be genuine in all we say, write and do.
The book informs us that being aware of "the box", and staying out of it, is the way to have successful relationships and business relations. The box is a metaphor for seeing others as objects, not as people. Seeing people as objects is a dangerous habit when our careers are based on how we build relationships.
To stay out of the box we should honor the thoughts we have of doing good for others. As we honor those thoughts we will continually see them as people and keep relationships strong and genuine.
Zach Twitter UVU PRSSA Twitter UVU PRSSA Website
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